One of the biggest challenges a law firm faces when trying to increase their presence on the internet is figuring out how best to target the wealth of potential clients looking for legal advice online. Law firm SEO can be difficult to master. A firm needs to be sure it is targeting the right kind of traffic and is drawing in the right kind of visitors. While there is really no such thing as bad traffic, there is such a thing as useless traffic and that is something you want to avoid. A successful law firm marketing campaign aims to draw in potential clients and not casual visitors. If your law firm is looking to tap the market of potential clients for your firm that are turning to the internet for answers to their legal questions, you need to use law firm SEO to do that and you’re going to need help with that.
What is law firm SEO?
To understand what law firm SEO, you need to first understand what SEO is. SEO stands for search engine optimization. Search engine optimization means taking your current website content, or building content for your website, that makes your site more appealing to search engines. Without a solid ranking with major search engines like Google, Bing and Yahoo, you’re going to have an incredibly difficult time getting visitors to your site regardless of what that site is.
General SEO strategies focus on increasing the number of hits your website gets and improving your websites overall ranking in the major search engines. Targeted SEO strategies like law firm SEO, lawyer SEO and attorney SEO narrow that focus to ensure you’re getting the highest quality traffic possible while still improving your search engine performance.
What can law firm SEO do for your law firm?
Having a solid SEO strategy is essential for succeeding online. More than just using law firm SEO, you can target specific types of clients. If your firm specializes in DUI arrests, you may want to develop a DUI attorney SEO plan. By doing so, you’re specifically targeting internet users who are seeking out advice or consultations with DUI attorneys. You could also specifically target potential clients looking for divorce lawyers by using divorce lawyer SEO. The benefits here are obvious. While you may be limiting the overall number of visitors to your website you’re significantly increasing the number of visitors arriving at your website looking for exactly what you’re offering.
Law firm SEO will also help you increase your social media presence; helping you build content people will want to share on social media websites. An effective law firm marketing plan should always include a solid social media presence. Good social media law firm marketing plans aim to get people talking about your firm in a positive way. Social media is a valuable tool that should never be overlooked. By encouraging people to share your content, you’re ensuring that content reaches a wider audience and helping the size of your potential client base grow.
What can we do for your law firm?
We know law firm SEO. We know the best techniques for making sure your website reaches your target audience by using that all important law firm SEO but we’re also able to adapt your strategy to integrate divorce lawyer SEO, DUI attorney SEO or any other niches you may want to incorporate in your law firm marketing strategy. We will work with your firm to develop a multi-angle plan that will:
- Increase the number of visitors to your firm’s website
- Increase the quality of the traffic your website is receiving
- Build content that is appealing to visitors and will increase the number of potential clients that retain your services
- Optimize your social media presence to generate buzz about your firm
- Strengthen your website’s existing content to place better on major search engines
- Help you build high quality content that is optimized for major search engines
We understand that creating a lawyer SEO strategy can be difficult but we are prepared to help you understand the process so you know exactly what you are paying for. We offer several levels of service to choose from so you can easily find the level of service that most benefits your company. You can choose to let us take control of your law firm SEO strategy or you can choose to participate in the process.
Our services are offered on a month-to-month basis. If you aren’t entirely satisfied with what we’ve been able to do for your company, you can choose to terminate our service and take control on your own. If you are satisfied, we will continue to build and improve upon your strategy, helping ensure not only a temporary improvement in your website’s performance but a long term improvement as well.
In addition to all that, we also offer comprehensive reports that can give you a detailed but easy to understand reading of how your website has improved. We also closely follow these reports to ensure we are offering you the strongest possible support and are building you the most effective law firm marketing strategy.
We recognize how important social media is for a law firm to succeed online. For that reason, we will focus a great deal of effort on helping you build appealing Facebook and Twitter accounts your target audience will find useful and informative. We’ll help you create content that will get people talking about your firm in a positive way and will encourage people to recommend your firm to their friends and family members that need legal advice. Social media is an important, yet often overlooked law firm marketing tool and we can help you build a solid following by utilizing this important tool.
Overall, what we offer your firm is knowledgeable and capable team that will focus on making sure your firm has a strong online presence. We want to make sure your clients get the information they are looking for and trust your firm enough to retain your services. We want you to succeed because your success is our success as well.